Space Oddity – a visual deconstruction, AKA Oddityviz, is a data visualisation project on David Bowie’s Space Oddity by designer Valentina D'Efilippo and researcher Miriam Quick.

The project visualises data from Bowie’s 1969 track Space Oddity on a series of 10 specially engraved records with accompanying posters, plus a moving image piece. Each 12-inch disc deconstructs the track in a different way: melodies, harmonies, lyrics, structure, story and other aspects of the music are transformed into new visual systems.




Valentina D’Efilippo is a London-based Information designer and the co-author of the award-winning book The Infographic History of the World. Pursuing imaginative and compelling visual outcomes, often aimed to visualise data and distill complexity, her work takes many forms – from theatre production and exhibitions, to editorial content and interactive platforms. Her earlier project The Shining – a visual deconstruction took a similarly detailed approach to visualising Kubrick’s film masterpiece The Shining.


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Miriam Quick is a data journalist and researcher based in Devon and London. Her work has been published by the BBC, Quartz and Information is Beautiful and she regularly collaborates with visual artists to create pieces informed by data. Air Transformed, created in collaboration with designer Stefanie Posavec, distilled air quality data from Sheffield into a series of wearable objects – necklaces and glasses. She also has a PhD in Music from King’s College London, where she specialised in using data from recordings to inform her research into performance style.



A big shout out to you for your amazing work!

Mike Brondbjerg // generative and data animation 

Genevieve Sheppard // production

Ben Hutton // photography

Mike Naman // window installation

Elliott Kajdan // motion image advice

Timothy Sondreal // installation support


A massive thank you to our funders at W+K London for their generous support.

Wieden+Kennedy London // // @W2Optimism