There's something familiar about the kind of love that drives you to dissect something down to its very atoms, the better to know it and to make it part of you. If you've ever been so obsessed with a piece of music that it hurt, this is as much a tribute to that feeling as it is to Bowie.
through valentina d’efilippo and miriam quick‘s oddityviz, data and design come together in an attempt to visualize the song’s grammar and explore how musical narratives can lead to various interpretations. in other words, the installation aims at starting a different conversation about bowie’s iconic track and influencing viewers to acknowledge his legacy as well as revisit his music anew.
Space Oddity – a visual deconstruction will be exhibited at Wieden+Kennedy's London office from 10-23 January 2017. The records and moving image piece will form an installation in the famous W+K window space and will be visible to passers by on Hanbury Street, Shoreditch. The art prints will be on display inside the building.
An invite-only launch event will be held at W+K on 10 January, exactly one year after Bowie’s passing and close to what would have been his 70th birthday. The records and art prints will be available for sale on the night, with all profit going to Nordoff Robbins, a music therapy charity.